As we move into the digital age, one thing has become very clear: video is king. The rapid rise of video content in recent years has reshaped the digital marketing landscape and changed the way brands interact with their audience. So how can businesses harness the power of this medium for the best possible results? In this blog post, we explore how to leverage visual storytelling for digital marketing success.

In the world of marketing, there are numerous strategies for successfully bringing products and services to the end customer. One particularly interesting and efficient method is performance marketing, which focuses on measurable results and return on investment (ROI). In particular, niche targeting, i.e. the targeted addressing of a small target group that can only be reached through classic marketing channels with a lot of wastage, can achieve great success here. In this blog post, we will focus on niche targeting using the example of high net worth individuals (HNWI), i.e. people with considerable wealth.

In January 2022, the Austrian data protection authority declared the use of Google Analytics as insufficient with the GDPR. Numerous other European countries followed this ruling, considering Google Analytics non-compliant with current regulations and thus illegal.

Dr Tobias Gantner was our guest in the Thought Leadership Livestream. The doctor and entrepreneur talked to Christoph Hess about how he is digitising medicine, what makes good leadership and what he thinks of the metaverse.

Facebook, still the king of social media according to the numbers, is one of the most popular social media platforms for advertisers. The large number of users combined with the advertising opportunities Facebook offers is what makes it so powerful.

At regular intervals, we talk to people who think ahead and develop visions for the digital space. Patrick Comboeuf, one of Switzerland's highest-profile digital thought leaders, is convinced: "Digitalization often lacks courage and understanding."

Xiao Hong Shu, translated "little red book", has around 200 million users. Most of them are under 30 and female. The platform is like a mix between Instagram and Pinterest. Our contributor Xiaobei Wu explains the background.

Weibo, the Chinese Twitter? China's third-largest app can be used for news consumption, as an entertainment platform, as a social network, and for marketing. Our contributor Xiaobei Wu explains the background.

Douyin is a short video social software for all ages. The software was produced by ByteDance and launched on September 20, 2016. In less than six years, Douyin has ranked among the top ten social platforms in the world. Douyin provides a variety of small video templates for all users. It does not require any video/photo editing skills, and everyone can use the templates to make their own videos.

As a digital agency, it is in our natural interest to be informed about global trends and user behavior on social media. This is the only way we can provide our customers with holistic advice and successfully pursue international strategies. In this and the following blogposts, we want to focus on China and take a closer look at the most popular apps there. We would like to thank our colleague Xiaobei Wu for her insights.

With the update 8.0, Telegram now offers the possibility to perform livestreams without viewer limits. We tested this immediately with our own Crypto Talk.

We are very pleased to inform you that we are a new member of LEADING SWISS AGENCIES, the association of leading communication agencies in Switzerland, as of September 1, 2021.

Pascal Blank, our Performance Marketing Specialist since 2018, starts his new role as Head of Performance Marketing on March 1.

Tamsin Selby, Head of Global Art Brand Activation, Sponsorship and Events at UBS, joined us in our studio for Kuble CONF 2020.

At Kuble CONF 2020, Christian Aichhorn, Managing Partner at Kuble, outlined how Kuble started to professionalise live stream as a service during the spring COVID lockdown period.

Real-time data on organic and paid activity, from the entire user funnel to the website – all at a glance. You are in control.