As we move into the digital age, one thing has become very clear: video is king. The rapid rise of video content in recent years has reshaped the digital marketing landscape and changed the way brands interact with their audience. So how can businesses harness the power of this medium for the best possible results? In this blog post, we explore how to leverage visual storytelling for digital marketing success.

In the world of marketing, there are numerous strategies for successfully bringing products and services to the end customer. One particularly interesting and efficient method is performance marketing, which focuses on measurable results and return on investment (ROI). In particular, niche targeting, i.e. the targeted addressing of a small target group that can only be reached through classic marketing channels with a lot of wastage, can achieve great success here. In this blog post, we will focus on niche targeting using the example of high net worth individuals (HNWI), i.e. people with considerable wealth.

In January 2022, the Austrian data protection authority declared the use of Google Analytics as insufficient with the GDPR. Numerous other European countries followed this ruling, considering Google Analytics non-compliant with current regulations and thus illegal.

ENS (Ethereum Name Service) is a decentralized domain name system built on the Ethereum blockchain. It provides users with a way to register human-readable domain names for their Ethereum wallet addresses, making it easier for people to send and receive cryptocurrency.

2022 was a turbulent year for Decentralized and Centralized Finance (DeFi & CeFi): what have we learned from it? And what will happen next?